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The FRESKON Fresh Fruit and Vegetable International Trade Fair is back with a renewed dynamism from 23 to 25 April

The ‘FRESKON’ Fresh Fruit and Vegetable International Trade Fair is at the gates, with improved qualitative and quantitative characteristics. It will be held from 23 to 25 April at the Thessaloniki International Exhibition Centre.

FRESKON is preparing to become a pole of attraction for the fresh fruit and vegetable sector’s international interest, with an increased number of exhibitors from 15 countries (Greece, Uganda, the Netherlands, Bulgaria, Egypt, Cyprus, Moldova, Poland, Hungary, Italy, Spain, Romania, Bosnia-Herzegovina, Denmark, and Germany), while more new exhibitors are being added every day. In fact, in recent years it has been the reference point for developments in the fresh produce sector, as it is the largest meeting of producers, international retail groups, and domestic and international transporters in Southeastern Europe.

With everyone from cooperatives, producers, fruit & vegetable wholesalers, importers and exporters, supermarket chains from Greece and abroad, to logistics, consultant, and certification firms, exhibitors from a broad range sector representatives will be participating in FRESKON.

Freskon’s International Congress, which this year is dedicated to citrus fruits, the Hosted Buyers programme, with guests from 40 countries, and FreshCon Market, the targeted producers-to-supermarket networking unit, stand out among this year’s events.

The most important developments in the sector of citrus fruits will be presented at the International Congress, which will be held on 23 April, with expert speakers from Greece and abroad, who will talk about important issues, such as varieties, diseases, cultivation practices, shelf life, packaging, and consumer behaviour. The goal of the congress, besides providing information, is to shape a framework of broader cooperation in the European citrus fruit sector.

FreshCon Market is being organised by TIF-Helexpo for the seventh year, in partnership with Froutonea magazine, and from 24 to 25 April it will be the platform for communication between supermarkets and producers, with the goal of connecting fruit and vegetable production with retail. There are already retail chains registered to participate from seven countries, specifically, Greece, Cyprus, Serbia, Albania, Poland, Romania, and Lithuania, and they will connect with agricultural sector professionals from all over Greece, in a networking framework that is ideal for business deals.


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