Ten years later, the cherry meets Freskon again!
The 2nd International Cherry Congress of Freskon is currently in an intensive preparation phase. It will take place next April in Thessaloniki, as part of the 10th Freskon exhibition. Preparations have already begun for an event that aspires to become a key reference point for the entire cherry value chain.
Ten years after the first congress, this new gathering will revisit the analyses and conclusions of the original event, while also presenting the latest developments in cultivation, standardization, preservation, and marketing of the product. Expert scientists, producers, exporters, and representatives from international markets will highlight the growth prospects of cherries in an environment of increasing competition and ongoing challenges.
By evaluating the past, present, and future trends, the 2nd International Cherry Congress aims to chart new horizons for a flagship product of Greek horticulture—renowned for its quality, flavor, and strong position in international markets.
PROGRAM OF THE 2ND INTERNATIONAL CHERRY CONFERENCE
Thursday, April 23, 2026
Lead: The Greek cherry sector is gaining international attention for its quality and potential in global markets. The 2nd International Cherry Conference will address the challenges, strategies, and best practices needed to strengthen Greece’s position and enhance high-quality cherry cultivation
10.30-11.00 | Arrival & Registration |
11.00-11.15 | Conference Opening & Welcome Address Speaker: Kevin Cavazzini, Project Sales Manager, Unitec (MAIN SPONSOR) |
11.15-11.45 | “Greek Cherries in International Competition: Challenges and Development Strategies” Speaker: Athanasios Molassiotis, Professor, Department of Agriculture, Aristotle University of Thessaloniki – Director, Laboratory of Pomology, Aristotle University of Thessaloniki. This session will explore Greece’s position in the global cherry market and identify strategies for growth and competitiveness. |
11:45 – 12:45 | “Achieving High-Quality Cherry Cultivation” Speaker: Gregory Lang, Professor, Michigan State University Practical insights and scientific guidance on cultivating cherries to meet international quality standards. |
12:45 – 13:30 | Panel Discussion & Q&A The conference speakers will engage in an open discussion with the audience. Timely questions will be posed by Fotis Karampetsos, journalist at Froutonea magazine, and Christos Katsanos, Food Chain Entrepreneur and Director of Tropos Branding. Audience participation is encouraged. |
Meet the key players of the sector and discover the future of cherries at Freskon 2026!
GRAND SPONSOR
SPONSOSRS
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